Luxury retail opening
Soho Home Melrose
Retail-grade IT with hospitality DNA
A hospitality infrastructure model adapted for Soho Home's open-plan Melrose showroom, delivered remotely across time zones.
- Operator
- Soho House
- Location
- Los Angeles, USA
- Project
- Luxury retail opening
The showroom at Soho Home Melrose.
The challenge
What the venue needed
A retail environment rather than a venue: showroom flexibility and back-office reliability in one open-plan floor, carrying POS, CRM, printers, guest Wi-Fi and internal systems. Delivery and go-live had to be coordinated remotely across time zones with local installers and the Soho House global IT team.
Our approach
What MicroNet delivered
- 01
Designed a LAN on Aruba switches with VLANs isolating POS, guest Wi-Fi, staff workstations, and printers and IoT devices from one another.
- 02
Configured firewall rules and SD-WAN compatibility for secure remote access and reliable cloud services.
- 03
Conducted predictive heatmapping, then deployed Aruba Wi-Fi 6 access points into the Aruba Central controller with distinct SSIDs and bandwidth prioritisation.
- 04
Pre-imaged Windows and Mac devices including admin laptops and in-store POS terminals.
- 05
Integrated network printers and scanners with group permissions, mapped drives and backup routines.
- 06
Set up SharePoint structures and AD policies to Soho House global standards.
- 07
Coordinated POS vendors, security installers and ISP providers, and provided remote standby support across soft opening and launch.
Technology & delivery
What was deployed
Project notes
- Published MicroNet project profile
- Retail adaptation of the hospitality model
- Delivered remotely across time zones
Outcome
What the venue got
Outcomes as published by MicroNet Global for this project.
A responsive, resilient setup supporting modern retail operations with zero downtime.
The Soho House technology stack adapted to a retail footprint without compromise.
Staff onboarding, inventory and POS running across segmented, secure network layers.
Documentation delivered covering rack layouts, IP schema, patching guides and operating procedures.
Published project profile: micronet.global